Lydia Thomas Author is going away.

I don’t mean that I’m going to stop writing, I’m just … de-branding myself.

I’ve been in the branding myself business for about two years now, filtering myself into my online writing through a select range of topics and hooks to cultivate a following. It’s been working: slowly, but surely, my platform has grown. As I’ve connected with people, some have bought my book, which is, I’m told, what this business is all about.

Except. It’s not working for me.

I’m a person, not a brand. And while many people can be both, I’ve found I’m too fluid. Too fluid to make a distinction between who I am and what I promote, and too fluid to pick and choose parts of myself – to say nothing of bits and pieces from others – to promote. It’s exhausting – feeling like you have to say something when an issue falls under the umbrella of your brand or feeling like you can’t when it doesn’t.

Then there’s the marketing side. Having to stay abreast of what people want to see in their newsfeeds (posts with images), when posts are most visible (1p-4p EST on Facebook), how long they want the posts they’re reading to be (1,000-1,500 words on a blog), and all of the things it takes to get your blog posts to show up on Google (linking to other posts), just to name a few. It’s a constant fight against algorithms and statistics, and it gets to the point where numbers and how to fight them are all you can see. And all the other authors in your circles can see.

And so I’ve decided – I’ve decided I’m more than funnelling and filtering myself to win a fight against numbers that fluctuate with ever-changing tastes. I’m doing away with branding. And marketing.

I’ll be deleting my public Facebook, Google+, and Twitter pages at the end of this month. The Lydia Thomas Author blog will stay up, but after the end of this month, I will return to blogging on my personal blog, Wilderness Adventure.

The Field is still available through Booktrope, and I will be investing in traditional advertising to help its circulation, in the hopes that my team (editor, proofreader, cover designer, and project manager) see a return on THEIR investments. Going forward, however, I will publish my books independently and they will be free of charge, like the Small, But Wise curriculum – relieving any pressure I feel to be “out there.”

I’m relieved and delighted to be getting away from the branding and marketing and back to … what life was before I had a book that needed to be “out there.”

Just Lydia. ❤